Joseph Pistrui is professor of Entrepreneurship and Innovation at IE Business School. He has more than 30 years of management experience – first as a general manager with the FMCG division of Bristol-Myers Squibb in the United States, and more recently through work with organisations across industry sectors such as financial services, energy, extraction & mining, technology, digital media, and pharma. In 2012 Joseph founded the Nextsensing Initiative as a way to develop next-practice thinking, and to help leaders make better use of innovation-based new business development to continuously renew their strategic competitiveness.

Joseph’s work focuses on the leadership challenges of making sense of changing technologies, identifying new opportunities, and re-energising the human capabilities required to continuously innovate.

His work, ideas, and point of view have been featured in HBR, Thinkers50, and the Drucker Forum among other practitioner publications. You can find a wider set of open access leadership development materials on innovation including an e-book and video series, practical tools, and current thinking at www.nextsensing.com.