INNOVATION WORKSHOPS

What Kind of Entrepreneur Do You Want to Be?

16-Jan-2018 13:30 - 15:40

These days, becoming an entrepreneur is a popular idea, but what does it means to “be an entrepreneur”?  Do you have to be the founder of a start-up?  Work for a special unit inside a company?  Go to work for a unicorn? In other words, what does it really take to become an entrepreneur? If you are a start-up trying to get traction or an established company trying to launch new products and services, what you are trying to do is to grow.  With top-line growth as the objective, you are – implicitly or explicitly – doing something new to create value for customers and this requires thinking and behaving like an entrepreneur.  Joseph Pistrui has been helping founders, corporate leaders and their organisations become more systematic about developing a range of entrepreneurial behaviours that support innovation-based growth. He is currently leading the Nextsensing Initiative to determine the requisite mindset and skill set that underpin entrepreneurial behaviours and make them accessible to more general managers who have chosen to pursue innovation-based growth and development.

Speakers

Joseph Pistrui
Professor of Entrepreneurship & Innovation, IE Business School, Madrid
Joseph Pistrui is professor of Entrepreneurship and Innovation at IE Business School. He has more than 30 years of management experience – first as a general manager with the FMCG division of Bristol-Myers Squibb in the United States, and more..
read more