This talk will outline the four core questions of product innovation that every product manager needs to understand in order to effectively design, build, and manage innovative products and services. It will also explore the Berkeley Executive Education approach to helping organisations accelerate innovation and touch on the role of culture as an innovation imperative. You will learn from research done by Berkeley Haas faculty and the experience of its Innovation Acceleration Group delivering large scale 6-8 month innovation transformation programmes at companies such as Bosch, Caterpillar, Intel, and HP.