He is the author of , Tout ce que vous savez sur le management ... est faux (Dunod, 2019), Libérer la compétitivité (Pearson, 2016) (which received France’s best management book award in 2017) and Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy (Kogan Page, 2022).

He holds a Ph.D from HEC Paris and has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.