Dr. Polding holds a Ph.D. and MSc in Information Systems from The University of Sheffield. Specializing in user experience design and development methodologies for creating online applications and marketing strategies. Research interests focus on Customer Centricity and developing quantitative models. Previous research interests include e-commerce, web applications, mobile apps, RFID, and big data technologies. Past employment includes working as a CTO and founder of Linotek, a company that created location-aware digital tour guides for museums. He has also worked as a project manager, senior developer, network design manager, and in educational administration as a deputy head teacher at a Madrid school. Companies worked at include British Telecom, Indra, Greenpeace, and as a contractor for the Spanish Army.

Currently, an academic director and lecturer in software design and development. Previously a lecturer in digital anthropology, database design, information systems modeling, project management, data science, and big data analysis.