Dr Gerald Lang has been a professor at Kedge Business School since 2008 and is an associate researcher at the Management Research Center of Ecole Polytechnique (i3-CRG) in Paris. He is head of the international development of Executive Education at Kedge. Prior to this, he held positions as Strategy and Development Director and Project Director within various international companies (Bertelsmann Group, Kering Group…), with responsibility for international operational improvement as well as strategic marketing repositioning. He obtained his doctorate from Ecole Polytechnique in Paris. His teaching and research interests are in Supply Chain Management, Strategic Shifts in the retail sector and Intercultural Management.