There are very few companies as successful as Porsche. What can you teach a company considered a role model and a world-class leader in its field? The only parameter which is not under our control is the future. This is the theme of our programme. The challenge for HEC Paris, and for Porsche, was to jointly develop an unrivalled programme for top executives, based on an unprecedented level of customisation. We are proud to present our road to reaching such a level of co-conception and business intimacy, and to highlight the impact of our collaboration.