We spend our days talking about digital transformation, about the challenges of understanding technology and new business models. Every day new articles are being published, describing the wonderful feats accomplished by artificial intelligence, machine learning algorithms or yet another brand of autonomous vehicles. However, what most companies need is not more strategic analysis but a clear methodology to link strategic decisions, fast and cheap exploration of opportunities, and staged investment, and a radically different strategy to manage people, skills, training schemes, and internal digital platforms. How can we do that? How does that fit in the environment of faster experimentation? What are the new methodologies we need to know and understand?