Workshop 4: Understanding what drives international student decisions: How to stand out in a crowded market; How external factors like BREXIT affect recruitment; Why being the best isn’t enough anymore

Interactive workshops / Business Education Stream

17-Jan-2017 15:30 - 17:30

The executive education market is becoming an increasingly important revenue stream for business schools globally, so ensuring the right message is communicated to the right audience is crucial in an ever-changing marketplace. This workshop aims to share knowledge and best practice with like-minded business schools, discussing some of the following areas:

     Why being the best is no longer enough
         How you can prove campaigns work (or not)
         The business of branding: how to stand out in a crowded market
         You know what you want, but do you know what your students want?
         How social media strategies can be used and used well
         Knowing when to cut your losses
         How external factors affect recruitment (for example Brexit or economic/political situations)

Rob Read, MD of Media Minds, has worked with business schools globally for almost 20 years. Both he and Helen will openly share their experiences, successes and caveats for schools who are all competing in the same arena.

Speakers

Owner, Media Minds

Rob has worked in the education industry for almost 20 years. His experience in helping institutions reach their objectives with minimal fuss and maximum return has occurred from both the sales and agency side. He has run education sections for..

Account Director, Media Minds

Helen has vast experience on both client and agency side, having worked with some of the biggest corporate companies and agencies over the past 15 years. Her attention to detail and acute sense of ensuring what the best deals are for her clients mean..