Reframing Culture to Drive Organizational Impact

5-Jun-2025 9:50 - 10:20

Culture eats strategy for breakfast. This adage is a constant refrain in the world of business management. Considering culture’s influence on the collective production of work, there’s no wonder why culture would supersede strategy—because a good strategy is only as good as the people’s collective ability to implement it. However, our understanding of culture and the mechanisms that make it tick generally lacks the depth necessary to harness culture’s sway and turbocharge the organization’s potential. This session unlocks the power of culture so that leaders will be able to leverage its impact and fuel success for their organization.

Speakers

Dr. Marcus Collins
Marketing Professor , Ross Business School,
University of Michigan
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing..
read more