How can companies succeed when logic is no longer sufficient?   Jérôme Barthélemy will introduce a five-step playbook that organizations can use to become more innovative through the strategic use of serendipity.  It includes (1) acting rather than analyzing, (2) running as many experiments as possible, (3) keeping your eyes open to surprises, (4) spotting the potential in surprises and (5) transforming surprises into opportunities.