In 2018, Mars Pet Nutrition Europe which manufactures and markets loved pet care brands with 6,000+ Associates set a new strategy to step change our Inclusion and Diversity agenda. The goal was to create an inclusive and open environment where Associates can be themselves, feel they belong and their voice counts. I&D Rockstars - an independent team of passionate, diverse volunteers was created. They defined their own agenda and enlisted necessary help and support within company to first analyze and define I&D challenges and then set to overcome them. Their challenge was to “rock the boat” while continuing to deliver on their day job, without having specific I&D expertise or resources. Over the six years since the start of the initiative, Rockstars managed to secure leadership buy-in and to achieve their goals by fostering wide engagement of the entire Associate population of over 6000 people in markets and factories. We have seen marked improvement in Associates believing in embracing difference as a strategy.