In the current superfast changing business environment, it is critical for the HR function to not only know about but understand and, to some extent, pilot the underlying technological factors shaping the new digital world. Who really are the key players that are transforming everything? Why and how are traditional business models being redefined and new value algorithms taking over? What do thriving organisations look like today? How will they continue to evolve in order to sustain their competitive advantages? What are the real challenges ahead, for which the answers are still unclear? How can you use this knowledge to leverage your employer branding? What alternative ways do you have to maintain high motivation and reduce employee churn? Following this masterclass, you may set off on your path to become a technological contributor and an inspirational leader. Immediately start adding value to your organisation even beyond your classic HR responsibilities.