The case study will introduce selected examples from Deutsche Telekom on how to turn a culture of corporate learning into one of digital learning. In addition to the conceptual framework, two specific examples from the company will be presented. The first one will showcase the in-house corporate online course (Magenta MOOC) as a new user-centric way of digital social learning. The second one will acquaint the audience with the Deutsche Telekom VR training app which shows how in-person training programmes can be replaced with new technologies.