Interactive workshops / Business Education Stream

Workshop 4: Understanding what drives international student decisions: How to stand out in a crowded market; How external factors like BREXIT affect recruitment; Why being the best isn’t enough anymore

17-Jan-2017 15:30 - 17:30

The executive education market is becoming an increasingly important revenue stream for business schools globally, so ensuring the right message is communicated to the right audience is crucial in an ever-changing marketplace. This workshop aims to share knowledge and best practice with like-minded business schools, discussing some of the following areas:         

         Why being the best is no longer enough
         How you can prove campaigns work (or not)
         The business of branding: how to stand out in a crowded market
         You know what you want, but do you know what your students want?
         How social media strategies can be used and used well
         Knowing when to cut your losses
         How external factors affect recruitment (for example Brexit or economic/political situations)

Rob Read, MD of Media Minds, has worked with business schools globally for almost 20 years. Both he and Helen will openly share their experiences, successes and caveats for schools who are all competing in the same arena.